Faculty of Business

In marketing the main focus lies on empirical research. In our new research lab we can fall back on digital audio and video recording, a mini call center with a professional telephone system, equipment for eyetracking, devicces for physiologic measurements like skin resistance and breathing as well as several work stations for mulitvariate data analysis. In addition, we have been conduction applied field research for many years, for instance, all kinds of opinion surveys, image analyses and market segmentation studies.

Our competence center for logistics looks at national and international company-wide logistic concepts such as supply chain management or supply chain collaboration. Our research activities are oriented on the value chain in a company and include inbound logistics, production and in-house logistics. In addition to the logistic processes, also the closed loop supply chain is a major research area at Hof University of Applied Sciences.

Faculty of Information Technology

Research projects of this faculty are concentrated in the Institute of Information Systems. The Institute of Information Systems (iisys) is a research institute in the field of business information systems. It forms a bridge between research and application in this area. For this purpose the institue is comprised of a technology division and an application division.

The technology division cooperates with international universities and research centers to evaluate and enhance new technologies by building demonstrators. Theses technologies are applied in application projects which are carried out in the application division together with regional IT companies. At present research groups for "Analytical Information Systems", "Information Management", "Multimedia Information Systems" and "System Integration" exist.

The majority of current projects focuses on the analysis and integration of structured and unstructured data like relational, textual and vector data. This includes for example the development of a spatial Internet search engine, text data mining for sentiment detection, the control of business processes also via unstructured texts and the seamless integration of heterogeneous information systems managing structured and unstructured data.

Faculty of Engineering

Our core competences include composites, textile engineering, chemistry, industrial engineering and the design, planning and control of logistics and manufacturing processes (ERP systems and simulation).

In the area of coating technology, our research focus lies on thin films with special properties. Projects with the local industry aim at increasing the lifetime of tools and machine parts. In collaboration with the University of Liberec (CZ), films with photocatalytic activity are prepared and investigated. Goal is the improvement of Titania films by modification of the surface.

Our Technology Transfer Centre in Münchberg offers expert advice and seminars: from the testing of materials and textile chemistry to quality management and environmental analytics.

Drawing on intensive interdisciplinary teamwork, we support the industry in R&D, for example, by processing technologies for combining textile materials with synthetic material, ceramics and metal.